Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Probably the most influential fashion houses on this planet. Its world achievement was not constructed via standard marketing or mainstream traits, but via a Daring philosophy: problem the norm, break conventions, and let originality discuss louder than popularity. This unconventional approach turned the inspiration for CDG’s around the world growth.
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CDG obtained Intercontinental focus by presenting outfits that rejected classic ideas of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world vogue editors and purchasers early from the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie identify and captivated faithful consumers from just about every corner of the world.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[thirty] Contemporaneous media coverage juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, along with the controversy gained Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Winter season collection dealt with the thought of your persona,[fifteen] the other ways to present one's self to the planet. Fusing tailored menswear with feminine features which include corsets and flower printed gown fabrics, Persona was Yet another collection that merged the feminine Along with the masculine.
CDG created a powerful distribution system by inserting its items in leading luxurious stores like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the manufacturer entry to elite prospects globally even though preserving its artistic integrity.
In 2017, the corporation introduced a new fragrance, Comme Des Garcons Concrete, and marked its launch in the US by using a dinner curated with the artist and chef, Laila Gohar.
Every retail outlet was developed as a creative space, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail expertise.
With the rise of internet shopping, CDG expanded its arrive at by supplying collections by Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identity, generating parts like the Engage in Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor became The most identified sneaker collaborations on the globe, helping CDG attain world-wide mainstream visibility when keeping legitimate to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical presentations, often far more like art installations than trend displays attained around the world media coverage, reinforcing the brand name's popularity for groundbreaking creativity.
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The company also provides a line of agendered fragrances, a lot of which happen to be unconventional on the globe of perfume and aligned Along with the variations of its garments.[six]